Grant Langston: Celebrating 15 Years of Greatness at eHarmony

The 411: Through his passion and determination, not forgetting fifteen years of time and effort, give Langston has actually starred an important character for making eHarmony the net matchmaking powerhouse it really is nowadays. 

Raising right up in Hartselle, Alabama, give Langston never ever imagined he would work at an on-line matchmaking business, let alone the most significant one out of the planet, but sometimes greatness arrives when and where you minimum expect it.

That greatness started in belated ’90s when Langston chose to get an opportunity on a then-startup referred to as eHarmony, using goal of focusing on advertising content for only half a year.

A lot more than 10 years later, Langston is still at eHarmony and is in the same manner dedicated to helping the business succeed as he was from day one.

The renaissance guy of eHarmony

Although Langston’s present name is vp of Brand promotional, he is used numerous opportunities on organization because of the collaborative atmosphere.

From writing content, to running social networking, to marketing services, to starting eHarmony’s on the web mag, to helping with customer service, putting his all in to the job features constantly come 1st.

“this has been an evolving character, but i believe at every turn, the alterations made feeling,” he stated. “today personally i think like I’ve been associated with every section of the company, and that’s already been just the thing for me.”

Having launched in 2000 with a clinical method to coordinating, eHarmony is called one of several first sites adjust some people’s assumptions that online dating is actually for hookups, but Langston is actually a tad bit more small about their individual benefits, specially when it comes to his part in humanizing the brand.

“We always like to get our very own tasks severely — that which we’re carrying out for our users — but do not wish take ourselves as well really,” the guy said. “whenever I got over innovative brand name positioning, among the first things i desired to do was lighten things upwards. The content is still the same, because the principles will still be similar, but we simply should treat it with a bit of wink and a smile.”

His contagious desire for life

Not just is Langston excited about exactly what he really does at eHarmony, but he’s also passionate about his interests and household existence, together with taking an artistic heart to every thing he really does, be it playing in the Americana band (his new record is released March 23!), browsing playground along with his spouse and children or establishing a fresh venture of working.

“I think getting an artist is actually a beneficial section of my personal work here at eHarmony,” he stated. “basically must compose a tune and that I must solve a-work concern and I also have to deal with this or that, the innovative power that will get what accomplished is like exactly the same thing.”

And based on Langston, all of it does indeed drop to balance.

“i am conscious that a life that will be also unbalanced in one single place actually will be a lot fun,” the guy said. “i cannot put that stuff on a shelf nonetheless end up being give. I want my personal children to learn me rather than some pale form of myself, so it is essential us to keep situations in play that i am passionate about.”

Precisely what the subsequent fifteen years hold

Being with eHarmony for more than a decade, Langston understands that which works and how much doesn’t, which explains why the group is going to continue carrying out the things they’re doing most readily useful — merely much better as every single day, few days, thirty days and year goes on!

For this season, two large initiatives are:

Ph.D.s, psychologists or MFTs

However for Langston, it is more than just producing the funnest product or heading and modern craze. It is more about the effectiveness of the matching.

“what we should perform in this company is important. We’re putting men and women together … if in case you’re not doing that in a way that’s helping them, you’re having a fairly adverse effect,” the guy mentioned. “We believe the simplest way to generate development and most effective way having a better organization is to help people much more, plus the proper way we can enable them to is to give them much better fits.”

I believe Langston would accept me as I say I can’t wait to see exactly what the subsequent 15 years keep.